Forbes 2024 Best Insurance Companies Badge

Named a Forbes’ Best U.S. Insurance Company

Forbes named us the #1 life insurance provider in America—and one of the best insurance companies overall—in their most recent “World’s Best Insurance Companies” edition.


You deserve more from your insurance company

Couple meeting with agent at home

More protection from loss

Going above and beyond is our norm. We have insurance options that offer greater protection from loss.

Call center representative helping customer

More care during claims

When you have a claim, we send adjusters who know your coverage and care about your situation.

Meeting with financial planning representative

More options than insurance

We can help you get started with financial planning that grows with you, no matter your income.

Expect more from us

At COUNTRY Financial, you're more than a policy number. We treat you like our own—especially when you need us most. See how our claims reps and insurance agents came together to help this family recover when disaster struck.
Star recommendation for support

9 out of 10 recommend us

We work hard to provide the best support possible. We're honored to have more clients return every year.

Bundle and save

Bundle & save up to 30%

Car insurance? Life insurance? Save up to 30% with our Multi-Policy Discount.

Insurance and financial ribbon

We show up for you

We're not about gimmicks and one-size-fits-all-solutions-we've committed to getting you the coverage and protection that's right.

We're more than insurance

COUNTRY Financial® is the marketing name for the COUNTRY Financial family of affiliated companies (collectively, COUNTRY), which include COUNTRY Life Insurance Company®, COUNTRY Mutual Insurance Company®, and their respective subsidiaries, located in Bloomington, IL.

*AM Best rates our financial strength and our ability to meet client obligations. For the latest rating information, visit

Auto, home, farm, crop and commercial policies issued by COUNTRY Mutual Insurance Company® , COUNTRY Casualty Insurance Company® or COUNTRY Preferred Insurance Company® , Bloomington, IL. 

Life insurance policies issued by COUNTRY Life Insurance Company® and COUNTRY Investors Life Assurance Company®, Bloomington, IL. 


May lose value

No bank guarantee

Investment management, retirement, trust and planning services provided by COUNTRY Trust Bank®. 

Registered broker/dealer offering securities products: COUNTRY® Capital Management Company, 1711 General Electric Rd, PO Box 2222, Bloomington, IL 61702-2222, 1-866-551-0060. Member FINRA.  Read our full Customer Relationship Summary and Investor Handbook.

COUNTRY Capital is also a state licensed insurance agency offering deferred income annuities issued by unaffiliated third-party insurers. Issuing companies are solely responsible for their claims paying ability.

For 529 plans, the investment objectives, risks, charges and expenses of municipal fund securities should be carefully considered before investing. The official statement, which can be obtained by calling (866) 551-0060, contains this and other information about the municipal fund securities and should be read carefully before investing.

For product and service information, read our Terms & Conditions. Read our full Financial Services Summary Handbook.