About COUNTRY Financial: Who We Are

COUNTRY Financial is a U.S.-based insurance and financial services organization founded in 1925. We help individuals and families protect what they own today and plan for long-term financial security through insurance, investment, retirement and financial planning solutions.

Our work focuses on practical protection, long-term stability and personal guidance delivered by local representatives who live and work in the same communities as our clients.

Insurance representative talking to senior couple in field

What we do

COUNTRY Financial provides a range of insurance and financial services designed to support everyday needs and long-term goals.

Our offerings include:

  • Insurance for homes, cars, farms, businesses and life

  • Retirement and investment planning

  • Financial planning and risk management guidance

  • Ongoing service through local representatives

Clients work directly with licensed representatives who help align coverage and planning decisions with real-life circumstances.

Explore COUNTRY Financial

Our history and growth

COUNTRY Financial was formed in 1925 by a group of farmers who believed insurance should be accessible, practical and rooted in the communities it serves.

Today, the organization includes:

  • More than 3,000 employees

  • Over 2,000 licensed insurance representatives

  • Operations across 19 U.S. states

This growth reflects a continued focus on financial strength, long-term planning and consistent service.

Leadership and governance

COUNTRY Financial is led by an executive leadership team responsible for maintaining financial stability, regulatory compliance and a client-focused culture.

“Our leaders are committed to our clients and to maintaining a strong organization. I invite you to meet our leadership team.”

— Jim Jacobs, Chief Executive Officer

Leadership and governance

We believe strong organizations are built by people with diverse experiences, skills and perspectives. COUNTRY Financial works to foster an inclusive environment that supports collaboration, accountability and professional growth.

Learn about diversity and inclusion

For those interested in joining the organization, COUNTRY Financial offers corporate and representative career paths in multiple locations.

We live and work in the same communities you do.

COUNTRY Financial® representatives offer insurance, financial security products and financial services in locations throughout 19 states within the US.

Ready to start?

Start online and we'll help you find solutions that work for you. 

FAQs

COUNTRY Financial is a U.S.-based insurance and financial services organization founded in 1925. It provides insurance, investment, retirement and financial planning services through local representatives across 19 states.

COUNTRY Financial offers insurance for homes, cars, farms, businesses and life. Coverage availability varies by state and is supported by licensed local representatives.

COUNTRY Financial serves clients in 19 U.S. states, with representatives who live and work in the communities they serve. Each state has specific insurance options based on local regulations.

Yes. In addition to insurance, COUNTRY Financial provides financial planning, retirement planning and investment guidance to help clients plan for long-term financial security.

You can start online by requesting a quote or connect with a local representative to discuss insurance and financial planning options that fit your needs.

COUNTRY Financial® is the marketing name for the COUNTRY Financial family of affiliated companies (collectively, COUNTRY), which include COUNTRY Life Insurance Company®, COUNTRY Mutual Insurance Company®, and their respective subsidiaries, located in Bloomington, IL.