June 11, 2024 

Forbes Ranks COUNTRY Financial® Life Insurance Number 1 in the U.S. and Top 10 for Auto and Home

Bloomington, IL - Forbes has named COUNTRY Financial the top life insurance provider in the U.S. in its most recent “World’s Best Insurance Companies” edition. COUNTRY received the first place ranking out of forty other U.S. life insurance companies that were considered. The honor is based on clients’ overall recommendation, satisfaction, their loyalty to COUNTRY and five subcategories, including advice and client services. COUNTRY also placed seventh out of thirty U.S. companies considered for auto insurance and eighth out of thirty U.S. companies considered for homeowners’ insurance.

“We are incredibly proud of these results,” said Chief Executive Officer Jim Jacobs. “In particular, our top ranking in the life business is further proof of how truly valued our life insurance product is for the clients who depend on COUNTRY when we are needed most.”

“Life insurance is the ultimate act of caring, helping clients look after loved ones should the unexpected occur,” added Vice President of Claims and Client Services Jesse Kohlbecker. “We offer an array of life products, from term insurance to an indexed universal life policy, allowing clients access to coverage that fits their needs, while making sure products are simple and clear.  We are also in the process of further modernizing our life systems, which will improve the buying experience and make it easier for clients to secure the coverage they need.”

This is the second time Forbes has worked in collaboration with the market data and research firm Statista to recognize the “World’s Best Insurance Companies.” Winners were determined based on an independent survey from a sample of more than 45,000 consumers in 15 different countries.

Read Forbes' World's Best Life Insurance Companies and World's Best Insurance Companies 2024.

Media contact

David Beigie, COUNTRY Financial


COUNTRY Financial® is a family of affiliated companies (collectively, COUNTRY) located in Bloomington, IL. Learn more about who we are.

About COUNTRY Financial®  

COUNTRY Financial® serves about a million households and businesses throughout the United States. It offers a wide range of insurance and financial products and services including but not limited to auto, home, life, farm, and fixed annuities. To learn more, visit countryfinancial.com.

COUNTRY Financial® is the marketing name for the COUNTRY Financial family of affiliated companies (collectively, COUNTRY), which include COUNTRY Life Insurance Company®, COUNTRY Mutual Insurance Company®, and their respective subsidiaries, located in Bloomington, IL.

Visit COUNTRY Financial on Twitter @HelloCountry, on Facebook @COUNTRYFinancial and on Instagram @countryfinancial.