Customers affected by Hurricane Matthew: learn more about submitting a claim online or call 866-COUNTRY when it’s safe to do so. We’re here for you. 

Why Choose Us?

We're more than a mascot or a catchy slogan.

Our principles are built on putting people first, providing financial security and delivering on promises.

Why Choose Us?

We Get High Marks

We consistently receive high ratings for financial strength, revenue generation, operating performance and customer loyalty from independent rating agencies.

A+ Superior
A.M. Best Company

COUNTRY Life Insurance Company® and COUNTRY Mutual Insurance Company® are consistently rated A+ (Superior)1 by A.M. Best2, an independent industry rating company. Both companies have remained in the highest rating category for almost 80 consecutive years. A.M. Best rates our financial strength and our ability to meet customer obligations. For the latest rating information, visit

Fortune 1000
Fortune 1000: COUNTRY Financial® ranked no. 681

COUNTRY Financial® has been continuously ranked on the Fortune 1000 list since 2004.  Fortune magazine maintains the list, which recognizes the 1,000 largest American companies according to revenue.  In 2015, the COUNTRY Financial® family of affiliated companies ranked 681 on the list with nearly $3.5 billion in revenue.

We Show Up For Our Customers

We're not about gimmicks and one-size-fits-all solutions—we're committed to your financial success.

Customer Stories

 From insurance to investments, our representatives work alongside you. For nearly a century, we've been helping people achieve financial security. Our customer stories speak for themselves.

We’re Here For The Long Haul

For more than 85 years, COUNTRY Financial employees and representatives have been helping individuals and their families achieve financial security. 

We are able to help provide financial security by working directly with individuals to identify their specific needs. We then offer a full range of insurance and financial products and services from auto, home, business and life insurance to retirement planning services, investment management and annuities.

Our Heritage

We Know Our Stuff

Backed by a team of experts, your COUNTRY Financial representative will help you balance your need to protect what you have with your desire to build for the future.

Our financial representatives take the time to get to know you so they can successfully meet your needs today. Specifically, your COUNTRY Financial representative can help you:

Determine your goals and develop a step-by-step strategy to help you accomplish them

Understand the risk/reward potential of various investments

Address ways to protect your income

Ensure your immediate needs are met with proper coverage for what you already have

Allocate your investments to match your investor profile

Stay on track as your needs change

We Give You Options

We offer different coverages and discounts that will help you protect what's important to you at a reasonable price3.

  • Additional Replacement Coverage
  • The Keeper® - New Car Coverage
  • Data Breach Coverage
  • Lifelock (Identity Protection)4
  • American Home Shield5
  • Special Tenants Coverage5
  • Engaged Couple
  • Occupation Discount
  • Multi - Policy Discount
  • Multi-Car Discount
  • New Vehicle Discount
  • Good Student Discount

We're Rooted In Your Community

The communities we serve are just as important to us as the people that live in them. We are a proud sponsor of non-profit organizations that make up and support individuals and families in our communities.

Learn more

We Live Green

Since our first recycling initiative in 1976, we've shown our commitment to environmental sustainability.

Our Efforts

The COUNTRY Financial Green Team continually explores the large and small changes to help us make a lasting environmental difference. In our offices, the carpet, paper, refurbished furniture and even one of our elevators are made from recycled materials. In 2013, our Home Office composting efforts kept 3,332 pounds of food waste out of landfills. Living and working green is possible on many levels - down to each individual efficient light bulb. We strive every day to live green.

Diversity and Inclusion

Nothing is more powerful than a group of people from varying backgrounds and experiences working together to develop a solution. That’s the kind of inclusive workplace we’re striving to build. We work every day to support our financial representatives to meet the diverse needs of their customers and communities.
Kurt Bock, CEO

Our People

Employee resource groups, such as Women in Networking, foster inclusion. Internship programs, such as The Learning and Leading internship program, gives students the opportunity to work in a corporate setting and learn about potential careers. Our financial representatives draw from diverse backgrounds and training, and operate in rural and urban communities, to help people from all walks of life achieve financial security.

Our Partners

We continually build and deepen relationships with community leaders, academic institutions and professional organizations, including the National Hispanic Corporate Council, Illinois Diversity Council, and chapters of the NAACP and Urban League.

Our Communities

We focus on initiatives that provide financial literacy to individuals and families. We support organizations serving a diverse segment of the population including Boys and Girls Club, Employer Support of the Guard and Reserve, Habitat for Humanity, Neighborhood Housing Services of Chicago and YMCA/YWCA.

1Second best of 16 ratings
2Best's rating report 2015

3Availability and amount of coverages and discounts vary by state.

4Lifelock and American Home Shield are purchased through CC Services, Inc. from a third party vendor not affiliated with COUNTRY Financial.

5Not available in all states