We're here for the long haul.
For 100 years, COUNTRY Financial employees and representatives have been helping individuals and their families achieve financial security.
We give you options
We offer different coverages and discounts that will help you protect what's important to you at a reasonable price.1
Discounts
- Engaged couple
- Occupation discount
- Multi-policy discount
- Multi-car discount
- Advance quote discount
- Good student discount
Coverages
- Additional replacement coverage
- The Keeper® - new car coverage
- Data breach coverage
Your representative can help:
Determine your goals and develop a step-by-step strategy to help you accomplish them.
Understand the risk/reward potential of various investments.
Address ways to protect your income.
Ensure your immediate needs are met with proper coverage for what you already have.
Allocate your investments to match your investor profile.
Stay on track as your needs change.
We know our stuff
Backed by a team of experts, your representative will help you balance your need to protect what you have with your desire to build for the future. Our representatives will take time to get to know you so they can successfully meet your needs today.
Keeping you safe on the road is important to us
We’ve partnered with the Insurance Institute for Highway Safety (IIHS) and the Highway Loss Data Institute (HLDI) for over 40 years to support their mission to “reduce deaths, injuries, and property damage due to motor vehicle crashes.”
We show up for our clients
We're not about gimmicks and one-size-fits-all solutions—we're committed to your financial success.
We get high marks
We consistently receive high ratings for financial strength, revenue generation, operating performance and client loyalty from independent rating agencies.
AM Best company
COUNTRY Life Insurance Company® and COUNTRY Mutual Insurance Company® have been rated A or higher since 1933, and A+ or higher since 1976 by AM Best2, an independent industry rating company. Both companies have remained in the highest rating category for more than 90 consecutive years. AM Best rates our financial strength and our ability to meet client obligations. For the latest rating information, visit ambest.com.
Fortune 1000: COUNTRY Financial® ranked no. 675
COUNTRY Financial® has been continuously ranked on the Fortune 1000 list since 2004. Fortune magazine maintains the list, which recognizes the 1,000 largest American companies according to revenue. In 2025, the COUNTRY Financial® family of affiliated companies ranked 675 on the list with $4.954 billion in revenue.
Ward’s 50 List
COUNTRY was named to the Ward’s 50 List of Top Performing Life Insurance Companies for 2025. Each year, Ward analyzes the financial performance of more than 700 life insurance companies in the United States. Ward’s specifically recognized COUNTRY Life for outstanding financial performance results in the areas of safety, consistency and performance over a five-year period (2020-2024.)
NerdWallet – Best Home Insurance Companies
COUNTRY Financial was named on NerdWallet's list of best home insurance companies in March 20263, earning the distinction "Best homeowners insurance for discounts." The recognition cited our "many coverage options available" and "far fewer complaints than expected" for a company of our size.
The writers and editors at NerdWallet rate homeowners insurance companies based on consumer experience, financial strength, coverage options and discounts.
Diversity and inclusion
Cultivating relationships is part of our culture.
Diversity and inclusion increases our capacity to better serve our clients’ unique needs in the communities in which they live, work and play.
We're rooted in your community
The communities we serve are just as important to us as the people that live in them. We are a proud sponsor of non-profit organizations that make up and support individuals and families in our communities.
Ready to start?
Start online and we'll help you find solutions that work for you.
COUNTRY Financial® is a family of affiliated companies (collectively, COUNTRY) located in Bloomington, IL. Learn more about who we are.
1 Availability and amount of coverages and discounts vary by state.
2 AM Best's rating report 2024
3NerdWallet is a trademark owned by NerdWallet, Inc. and used with permission. ©2014-2026 and TM, NerdWallet, Inc. All Rights Reserved.