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Why Choose Us?

We build relationships, not business.

Our goal? To walk with you throughout your life’s journey.

Why Choose Us?

We Get High Marks

We consistently receive high ratings for financial strength, revenue generation, operating performance and client loyalty from independent rating agencies.

A+ Superior
A.M. Best Company

COUNTRY Life Insurance Company® and COUNTRY Mutual Insurance Company® are consistently rated A+ (Superior)1 by A.M. Best2, an independent industry rating company. Both companies have remained in the highest rating category for almost 80 consecutive years. A.M. Best rates our financial strength and our ability to meet client obligations. For the latest rating information, visit

Fortune 1000
Fortune 1000: COUNTRY Financial® ranked no. 671

COUNTRY Financial® has been continuously ranked on the Fortune 1000 list since 2004.  Fortune magazine maintains the list, which recognizes the 1,000 largest American companies according to revenue.  In 2019, the COUNTRY Financial® family of affiliated companies ranked 671 on the list with $3.6 billion in revenue.

J.D. Power trophy

Our clients put us on top!

They rated us #1 in customer satisfaction for home insurance, according to J.D. Power. Contact us to find out why.

Start a quote or contact a local rep today. 

For J.D. Power 2020 award information, visit

We Show Up For Our Clients

We're not about gimmicks and one-size-fits-all solutions—we're committed to your financial success.

We’re Here For The Long Haul

For more than 90 years, COUNTRY Financial employees and representatives have been helping individuals and their families achieve financial security. 

We are able to help provide financial security by working directly with individuals to identify their specific needs. We then offer a full range of insurance and financial products and services from auto, home, business and life insurance to retirement planning services, investment management and annuities.

Our Heritage

We Know Our Stuff

Backed by a team of experts, your representative will help you balance your need to protect what you have with your desire to build for the future.

Our representatives take the time to get to know you so they can successfully meet your needs today. Specifically, your representative can help you:

Determine your goals and develop a step-by-step strategy to help you accomplish them

Understand the risk/reward potential of various investments

Address ways to protect your income

Ensure your immediate needs are met with proper coverage for what you already have

Allocate your investments to match your investor profile

Stay on track as your needs change

We Give You Options

We offer different coverages and discounts that will help you protect what's important to you at a reasonable price3.

  • Additional Replacement Coverage
  • The Keeper® - New Car Coverage
  • Data Breach Coverage
  • LifeLock (Identity Protection)4
  • American Home Shield5
  • Special Tenants Coverage5
  • Engaged Couple
  • Occupation Discount
  • Multi - Policy Discount
  • Multi-Car Discount
  • Advance Quote Discount
  • Good Student Discount

We're Rooted In Your Community

The communities we serve are just as important to us as the people that live in them. We are a proud sponsor of non-profit organizations that make up and support individuals and families in our communities.

Learn more

We Live Green

Since our first recycling initiative in 1976, we've shown our commitment to environmental sustainability.

Our Efforts

The COUNTRY Financial Green Team continually explores the large and small changes to help us make a lasting environmental difference. In our offices, the carpet, paper, refurbished furniture and even one of our elevators are made from recycled materials. In 2013, our Home Office composting efforts kept 3,332 pounds of food waste out of landfills. Living and working green is possible on many levels - down to each individual efficient light bulb. We strive every day to live green.

Diversity and Inclusion

Diversity is the range of human differences in the workforce with a focus on both the similarities and differences. Inclusion is involvement and empowerment where the inherent worth and dignity of the entire workforce is recognized. A diverse and inclusive organization represents value, support and respect for all individuals with an environment that is aligned to provide the right support. 
Rachael Sklamberg, Senior Vice President Corporate Human Resources

Learn More

1Second best of 13 ratings. For the latest rating, visit

Best's rating report 2020

3Availability and amount of coverages and discounts vary by state.

4LifeLock and American Home Shield are purchased through CC Services, Inc. from a third party vendor not affiliated with COUNTRY Financial.

5Not available in all states