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Why Choose Us?

We're more than a mascot or a catchy slogan.

Our principles are built on putting people first, earning trust, providing security and delivering on promises.

Why Choose Us?

Our Financial Strength

We consistently receive high ratings for financial strength, operating performance and customer loyalty from independent rating agencies.

A+ Superior
A.M. Best Company: A+ Superior

The COUNTRY Financial Life Group and COUNTRY Financial Property Casualty Group are rated A+ Superior as of Jan. 2014.  A.M. Best is the leading independent industry rating company. For more information, visit

Fortune 1000
Fortune 1000: COUNTRY Financial® ranked no. 668

COUNTRY Financial® has been continuously ranked on the Fortune 1000 list since 2004.  Fortune magazine maintains the list, which recognizes the 1,000 largest American companies according to revenue.  In 2013, COUNTRY Financial ranked 668 on the list with $3.4 billion in revenue.

Our Customer Service

Our customer service representatives are known for their courtesy, knowledge and concern for the customer, promptness, and timely resolution of problems and requests.

J.D. Power 2014 Certified Contact Center
J.D. Power 2014 Certified Contact Center ProgramSM

The COUNTRY Financial Auto and Home Contact Center has been recognized by J.D. Power for providing "An Outstanding Customer Service Experience" for the Live Phone Channel. For J.D. Power 2014 Certified Contact Center ProgramSM information, visit

Real People You Can Trust

For more than 85 years, COUNTRY Financial employees and representatives have been helping individuals and their families achieve financial security. We do this by working directly with individuals to identify their specific needs and then offering a full range of financial products and services from auto, home, business and life insurance to retirement planning services, investment management and annuities.

Your Financial Representative

One person you know and trust, backed by a team of experts.

Our financial representatives take the time to get to know you so they can successfully meet your needs today while helping you build for the future. Specifically, your COUNTRY Financial representative can help you:

  • Determine your goals and develop a step-by-step strategy to help you accomplish them
  • Understand the risk/reward potential of various investments
  • Address ways to protect your income
  • Ensure your immediate needs are met with proper coverage for what you already have
  • Allocate your investments to match your investor profile
  • Stay on track as your needs change

Backed by a team of experts, your COUNTRY Financial representative will help you balance your need to protect what you have with your desire to build for the future. Together, your financial representative and our team of experts can help you answer life’s difficult questions.

The COUNTRY Financial Community

We are committed to the communities we serve.

We are more than just an insurance company. We are a proud sponsor of non-profit organizations, like the United Way and Relay for Life, that make up and support individuals and families in our communities.

Learn more

Customer Stories

Customer Stories

We're not about gimmicks and one-size-fits-all solutions - we're committed to your financial success.  From insurance to investments, our representatives work alongside you. For nearly a century, we've been helping people achieve financial security. Our customer stories speak for themselves.

Hear their stories

Nearly four decades of green

Since our first recycling initiative in 1976, we've shown our commitment to environmental sustainability. The COUNTRY Financial Green Team continually explores the large and small changes to help us make a lasting environmental difference. In our offices, the carpet, paper, refurbished furniture and even one of our elevators are made from recycled materials. In 2013, our Home Office composting efforts kept 3,332 pounds of food waste out of landfills. Living and working green is possible on many levels - down to each individual efficient light bulb. We strive every day to live green.

Diversity & Inclusion

Nothing is more powerful than a group of people from varying backgrounds and experiences working together to develop a solution. That’s the kind of inclusive workplace we’re striving to build. We work every day to support our financial representatives to meet the diverse needs of their customers and communities.
Kurt Bock, CEO

Our People

Employee resource groups, such as Women in Networking, foster inclusion. Internship programs, such as The Learning and Leading internship program, gives students the opportunity to work in a corporate setting and learn about potential careers. Our financial representatives draw from diverse backgrounds and training, and operate in rural and urban communities, to help people from all walks of life achieve financial security.

Our Partners

We continually build and deepen relationships with community leaders, academic institutions and professional organizations, including the National Hispanic Corporate Council, Illinois Diversity Council, and chapters of the NAACP and Urban League.

Our Communities

We focus on initiatives that provide financial literacy to individuals and families. We support organizations serving a diverse segment of the population including Boys and Girls Club, Employer Support of the Guard and Reserve, Habitat for Humanity, Neighborhood Housing Services of Chicago and YMCA/YWCA.