Why Choose Us

We build relationships, not business.

COUNTRY Financial representative meeting new clients
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We're here for the long haul.

For more than 90 years, COUNTRY Financial employees and representatives have been helping individuals and their families achieve financial security.

We give you options

We offer different coverages and discounts that will help you protect what's important to you at a reasonable price.1


  • Engaged couple
  • Occupation discount
  • Multi-policy discount
  • Multi-car discount
  • Advance quote discount
  • Good student discount


  • Additional replacement coverage
  • The Keeper® - new car coverage
  • Data breach coverage

Your representative can help:

Determine your goals and develop a step-by-step strategy to help you accomplish them.

Understand the risk/reward potential of various investments.

Address ways to protect your income.

Ensure your immediate needs are met with proper coverage for what you already have.

Allocate your investments to match your investor profile.

Stay on track as your needs change.

We know our stuff

Backed by a team of experts, your representative will help you balance your need to protect what you have with your desire to build for the future. Our representatives will take time to get to know you so they can successfully meet your needs today.

Keeping you safe on the road is important to us

We’ve partnered with the Insurance Institute for Highway Safety (IIHS) and the Highway Loss Data Institute (HLDI) for over 40 years to support their mission to “reduce deaths, injuries, and property damage due to motor vehicle crashes.”

We show up for our clients

We're not about gimmicks and one-size-fits-all solutions—we're committed to your financial success.

We get high marks

We consistently receive high ratings for financial strength, revenue generation, operating performance and client loyalty from independent rating agencies.

AM Best company

COUNTRY Life Insurance Company® and COUNTRY Mutual Insurance Company® are consistently rated A+ (Superior)2 by AM Best, an independent industry rating company. Both companies have remained in the highest rating category for nearly 90 consecutive years. AM Best rates our financial strength and our ability to meet client obligations. For the latest rating information, visit www.ambest.com.

Ranked #1 in life insurance, top 10 in auto and home by Forbes

In its latest “World’s Best Insurance Companies” edition, Forbes recognized COUNTRY as one of the best insurance companies in America. Their rankings are based on clients’ overall recommendation, satisfaction and loyalty. Such high praise from an institution like Forbes doesn't come easily, and we're proud that our customers have noticed our dedication to them.

Fortune 1000: COUNTRY Financial® ranked no. 701

COUNTRY Financial® has been continuously ranked on the Fortune 1000 list since 2004.  Fortune magazine maintains the list, which recognizes the 1,000 largest American companies according to revenue.  In 2024, the COUNTRY Financial® family of affiliated companies ranked 701 on the list with $4.358 billion in revenue.

Ward’s 50 List

COUNTRY was named to the Ward’s 50 List of Top Performing Life Insurance Companies for 2022. Each year, Ward analyzes the financial performance of more than 700 life insurance companies in the United States. Ward’s specifically recognized COUNTRY Life for outstanding financial performance results in the areas of safety, consistency and performance over a five-year period (2017-2021.)

NerdWallet – Best Car Insurance Companies

COUNTRY Financial was rated 5 stars by NerdWallet* and named to their list of best 9 auto insurance providers in May 2023. NerdWallet cited our “great set of discounts” and “far fewer complaints than expected” for an auto insurance company of our size in their 5-star review.

The writers and editors at NerdWallet rate auto insurance companies based on financial strength, consumer complaints, availability of online account management tools, claims process, available discounts, website transparency and other insurance offerings.

*NerdWallet is a trademark owned by NerdWallet, Inc. and used with permission. Review from February 2023.

Diversity and inclusion

Cultivating relationships is part of our culture.

Diversity and inclusion increases our capacity to better serve our clients’ unique needs in the communities in which they live, work and play.

Learn about our commitment

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We're rooted in your community

The communities we serve are just as important to us as the people that live in them. We are a proud sponsor of non-profit organizations that make up and support individuals and families in our communities.

Ready to start?

Start online, find a local rep, or call us at 866-COUNTRY (866-268-6879) and we'll help you find solutions that work for you.

COUNTRY Financial® is a family of affiliated companies (collectively, COUNTRY) located in Bloomington, IL. Learn more about who we are.

1 Availability and amount of coverages and discounts vary by state.

AM Best's rating report 2022