We took our first steps toward providing financial security when the COUNTRY Mutual Insurance Company® began selling fire and lightning insurance.
We added crop hail and farm equipment insurance to our offerings to help our customer protect the things that were important to their livelihood.
Adding auto insurance allowed us to provide our customers another important piece of financial security.
We moved another step closer to providing financial security to our customers by adding COUNTRY Life Insurance Company®.
Our first female financial representative was hired. At this time, we had an agency force of 100 and rate books and pencils were the tools of the trade.
In May of this year, COUNTRY Preferred Insurance Company® incorporated and began officially doing business in June of the same year.
Our downtown Chicago office became too small and too far from our clients by the end of the 1950s. Our home office relocated to Bloomington, IL and opened in September, 1961.
The addition of COUNTRY® Capital Management Company, a registered broker dealer, allowed us to offer our customers securities product, which has grown to include mutual funds, variable annuities, variable life insurance and 529 College Savings Plans.
Building on one of our guiding principles – putting people first – we made our customer service center available 24 hours a day.
Our new name, COUNTRY Financial, helped us better describe our vision to Be the Best Provider of Financial Security in America; however, the values we held since our inception in 1925 remained the same.
85 years young and still helping our customers protect what matters most. Over the years, we have grown to serve clients in both rural and urban settings in many states across America.
Mid-America Fire and Marine Company was purchased, adding Arizona, Colorado, Kansas, Missouri and Oklahoma to our area of operation.
Product, service and geographic expansion put COUNTRY Financial® on the map beyond Illinois in the 80s.
We formed an alliance with Middlesex Mutual Assurance Company, Middletown, CT.
In 2001, Mutual Service Insurance (MSI) joined COUNTRY Financial®, adding four states to a new Central Region.
An alliance was formed with the Cotton States Insurance Group, Atlanta, GA, operating in Alabama, Florida, Georgia and Tennessee.
In 2006, we formed an alliance with Holyoke Mutual Insurance Company in Salem (Salem, MA) and started a new marketing initiative under the name
Farmers Mutual Reinsurance Company was chartered in 1925 by the Illinois Agricultural Association® (IAA) as a reinsurance company for county Farm Bureaus in Illinois. The 1942 logo was a circle with triangle points displaying the IAA's initials.
COUNTRY Life Insurance Company was formed in 1929. To charter, the company asked farmer members to pledge $100 to get the company started. The 1945 logo used stylized descriptive text as its brand.
Prior to 1959, our insurance services (Country Life, Country Mutual, etc.) weren't marketed together. The Country Companies was the first name used to identify all of them. The corporate color was blue, with the C’s often being shown in blue.
In 1979, The Country Companies became simply COUNTRY COMPANIES and the corporate color was changed to green. The new color and hard edged business font reflected our emphasis on financial services in addition to insurance. This 1986 version is a simplified version of a 1982 logo.
The 2000 logo was used as a transition to the oval, a shape preferred by consumer focus groups. The goal of the transition was to make the word COUNTRY more prominent and rely on the oval to make our brand easy for consumers to identify.
The word "Companies" was reduced in size. The tagline "Insurance & Financial Services" was added to help customers identify that we were more than an insurance company.
The next step in our brand development was to use COUNTRY alone in the oval. The word "Financial" took the place of "Insurance & Financial Services" to identify us, making the word COUNTRY and the oval shape even more prominent.
Our logo today brings "COUNTRY" and "Financial" together to help people who aren't familiar with us understand what we do.
COUNTRY Mutual Insurance Company®
COUNTRY Mutual Insurance Company and its subsidiaries, COUNTRY Preferred Insurance Company® and COUNTRY Casualty Insurance Company® collectively, offer auto, home, farm and business insurance. Today, these companies provide coverage for more than 1.4 million vehicles and 700,000 homes.
COUNTRY Trust Bank®
COUNTRY Trust Bank offers investment management, trust, and retirement planning services.
COUNTRY Life Insurance Company®
COUNTRY Life Insurance Company and its subsidiary, COUNTRY Investors Life Assurance Company®, collectively offer a variety of life insurance policies and annuities. Presently, these companies together have more than $70 billion of life insurance in force.
COUNTRY® Capital Management Company
COUNTRY Capital Management Company is a registered broker dealer offering securities products including mutual funds, variable annuities, variable life insurance, and 529 College Savings Plans.
May lose value
No bank guarantee
For product and service information, read our Terms & Conditions.
Investment management, retirement, trust and planning services provided by COUNTRY Trust Bank®. Please see our Terms & Conditions for more information about COUNTRY Trust Bank and its affiliates.
Auto, home and business insurance policies issued by COUNTRY Mutual Insurance Company®, COUNTRY Casualty Insurance Company® or COUNTRY Preferred Insurance Company®, Bloomington, IL.
Life insurance policies issued by COUNTRY Life Insurance Company® and COUNTRY Investors Life Assurance Company®, Bloomington, IL.