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It all began in 1925 with our roots firmly planted in agriculture.

Since then, COUNTRY Financial® has been adding products and services to meet the changing needs of our clients.

Watch our history unfold
Our History

Our History

House is fire

We took our first steps toward providing financial security when the COUNTRY Mutual Insurance Company® began selling fire and lightning insurance.


We added crop hail and farm equipment insurance to our offerings to help our clients protect the things that were important to their livelihood.

car steering wheel

Adding auto insurance allowed us to provide our clients another important piece of financial security.


We moved another step closer to providing financial security to our clients by adding COUNTRY Life Insurance Company®.

female figure

Our first female representative was hired. At this time, we had an agency force of 100 and rate books and pencils were the tools of the trade.

business team

In May of this year, COUNTRY Preferred Insurance Company® incorporated and began officially doing business in June of the same year.

state of Illinois

Our downtown Chicago office became too small and too far from our clients by the end of the 1950s. Our home office relocated to Bloomington, IL and opened in September, 1961.

piggy bank

The addition of COUNTRY® Capital Management Company, a registered broker dealer, allowed us to offer our clients securities product, which has grown to include mutual funds, variable annuities, variable life insurance and 529 College Savings Plans.

85 year ribbon

85 years young and still helping our clients protect what matters most. Over the years, we have grown to serve clients in both rural and urban settings in many states across America.


Our Growth

United States of America

Mid-America Fire and Marine Company was purchased, adding Arizona, Colorado, Kansas, Missouri and Oklahoma to our area of operation.


Product, service and geographic expansion put COUNTRY Financial® on the map beyond Illinois in the 80s.  

Middletown, CT

We formed an alliance with Middlesex Mutual Assurance Company, Middletown, CT.

United States of America

In 2001, Mutual Service Insurance (MSI) joined COUNTRY Financial®, adding four states to a new Central Region.

United States of America

An alliance was formed with the Cotton States Insurance Group, Atlanta, GA, operating in Alabama, Florida, Georgia and Tennessee.

Salem, MA

In 2006, we formed an alliance with Holyoke Mutual Insurance Company in Salem (Salem, MA) and started a new marketing initiative under the name

Our Brand

COUNTRY Logo 1942

Farmers Mutual Reinsurance Company was chartered in 1925 by the Illinois Agricultural Association® (IAA) as a reinsurance company for county Farm Bureaus in Illinois. The 1942 logo was a circle with triangle points displaying the IAA's initials.

COUNTRY Logo 1945

COUNTRY Life Insurance Company was formed in 1929. To charter, the company asked farmer members to pledge $100 to get the company started. The 1945 logo used stylized descriptive text as its brand.

COUNTRY Logo 1972

Prior to 1959, our insurance services (Country Life, Country Mutual, etc.) weren't marketed together. The Country Companies was the first name used to identify all of them. The corporate color was blue, with the C’s often being shown in blue.

COUNTRY Logo 1986

In 1979, The Country Companies became simply COUNTRY COMPANIES and the corporate color was changed to green. The new color and hard edged business font reflected our emphasis on financial services in addition to insurance. This 1986 version is a simplified version of a 1982 logo. 

COUNTRY Logo 2000

The 2000 logo was used as a transition to the oval, a shape preferred by consumer focus groups. The goal of the transition was to make the word COUNTRY more prominent and rely on the oval to make our brand easy for consumers to identify.

COUNTRY Logo 2002

The word "Companies" was reduced in size. The tagline "Insurance & Financial Services" was added to help clients identify that we were more than an insurance company.

COUNTRY Logo 2008

The next step in our brand development was to use COUNTRY alone in the oval. The word "Financial" took the place of "Insurance & Financial Services" to identify us, making the word COUNTRY and the oval shape even more prominent.

COUNTRY Logo 2014

Our logo today brings "COUNTRY" and "Financial" together to help people who aren't familiar with us understand what we do.

Our Companies

COUNTRY Mutual Insurance Company®

COUNTRY Mutual Insurance Company and its subsidiaries, COUNTRY Preferred Insurance Company® and COUNTRY Casualty Insurance Company® collectively, offer auto, home, farm and business insurance. Today, these companies provide coverage for more than 1.4 million vehicles and 700,000 homes.

COUNTRY Trust Bank®

COUNTRY Trust Bank offers investment management, trust, and retirement planning services.

COUNTRY Life Insurance Company®

COUNTRY Life Insurance Company and its subsidiary, COUNTRY Investors Life Assurance Company®, collectively offer a variety of life insurance policies and annuities. Presently, these companies together have more than $70 billion of life insurance in force.

COUNTRY® Capital Management Company

COUNTRY Capital Management Company is a registered broker dealer offering securities products including mutual funds, variable annuities, variable life insurance, and 529 College Savings Plans.


May lose value

No bank guarantee

Registered broker/dealer offering securities products: COUNTRY® Capital Management Company, 1705 Towanda Ave, PO Box 2222, Bloomington, IL 61702-2222, 1-866-551-0060. Member FINRA. Read our full Customer Relationship Summary and Investor Handbook.

For product and service information, read our Terms & Conditions.

Investment management, retirement, trust and planning services provided by COUNTRY Trust Bank®. Please see our Terms & Conditions for more information about COUNTRY Trust Bank and its affiliates.

Auto, home and business insurance policies issued by COUNTRY Mutual Insurance Company®, COUNTRY Casualty Insurance Company® or COUNTRY Preferred Insurance Company®, Bloomington, IL.

Life insurance policies issued by COUNTRY Life Insurance Company® and COUNTRY Investors Life Assurance Company®, Bloomington, IL.