November 2, 2022
COUNTRY Financial loves supporting small businesses. Here’s why:
So, when a special occasion like Small Business Saturday comes up, we want you to have the best one yet.
Small Business Saturday is a terrific opportunity to reward consumers for shopping with you.
Launch a contest to win a shopping spree at your store or a meal for two at your restaurant.
If you have a loyalty program, give out extra punches for shopping that day.
Partner with other local businesses to promote each other's deals!
Post their specials in your store (and have them post your deals in theirs) by swapping promotional postcards or flyers.
Engage with each other on social media. Share each other’s posts or even collaborate on a few joint posts.
Consider donating part of your proceeds to a local charity. Consumers will already feel great about shopping local, but they’ll feel even better knowing their proceeds are going to a good cause.
Pro tip: Be sure to choose a charity that’s connected with your mission. So, if you own a toy store, donate proceeds to a local children's hospital.
Whether your Small Business Saturday shoppers are loyal customers or newbies, give them an experience to remember!
For in-person shopping, provide refreshments, get out your customer service A-team, or throw up some celebratory decor. Make your customers feel special when they walk in your doors – because they are!
Don't forget to use your social media channels to tell your story! Here are some Small Business Ideas for social media:
Highlight your deals or hot new products with Small Business Saturday images or videos.
Join the conversation and use event-specific hashtags, like #SmallBusinessSaturday, #ShopSmall or #DineSmall.
Ask customers to check-in on social media or leave page reviews. Incentivize these actions with freebies!
For folks shopping in-person, put up an eye-catching backdrop to encourage shareable selfies.
COUNTRY Financial® is the marketing name for the COUNTRY Financial family of affiliated companies (collectively, COUNTRY), which include COUNTRY Life Insurance Company®, COUNTRY Mutual Insurance Company®, and their respective subsidiaries, located in Bloomington, Illinois.