April 12, 2024

COUNTRY Financial® to Sponsor Bo Jackson’s Bo Bikes Bama Event to Raise Funds for Disaster Preparedness and Relief

WHAT: COUNTRY Financial, an insurance and financial services company that serves clients in 19 states including Alabama, will sponsor Bo Bikes Bama, a cycling event founded by former All-American football and baseball player Bo Jackson. The event raises money for the Alabama Governor’s Emergency Relief Fund, which provides funds for natural disaster relief and the construction of community safe rooms and warning sirens across the state. According to bobikesbama.com, money raised from the event has helped to repair 600 homes, construct 75 safe rooms and 10 emergency warning signs.

In addition to sponsoring the event, COUNTRY representatives will participate in the bike ride and COUNTRY will also offer chair massages for riders during the post-ride lunch, in COUNTRY’s event tent space. Participants can also enter to win a gift basket that includes Bo Bikes Bama merchandise signed by Bo Jackson, including a football, photo, jersey and a hat.

“We are excited to welcome COUNTRY Financial as a first-time sponsor for the 13th annual Bo Bikes Bama!” said Rylee Roquemore, Marketing and Communications Director for the ride. “The generosity and commitment of our sponsors is what has allowed this ride to be successful for over a decade. We are looking forward to this partnership with COUNTRY with our missions to support our neighbors in their greatest time of need.

WHEN: Saturday, April 27, 2024

  • 7:00 a.m.: 60-mile ride begins
  • 9:15 a.m.: 20-mile ride begins

Chair massages sponsored by COUNTRY and giveaway basket will be available at the COUNTRY tent. Other vendors will be onsite for post-ride activities and food.

WHERE:  Neville Arena, 250 Beard-Eaves Court, Auburn, AL

WHY: “COUNTRY Financial is proud to support Bo Bikes Bama and to assist Bo Jackson with raising funds to protect Alabamans from tornadoes and other severe weather events,” said Leslie Winter, local COUNTRY Financial Representative. “My family experienced the tornadoes of 2011, losing their home and vehicles. Today, as a COUNTRY Financial insurance agent, my colleagues and I serve clients who have experienced devastating loss.

“COUNTRY Financial clients can experience more that life has to offer, having peace of mind they’re protected with the right insurance coverage for their needs. When an event like a tornado hits, we are there to help them pick up the pieces and put their lives back together.”

INTERVIEW/PHOTO OPPORTUNITY: Before the event: COUNTRY Financial employees participating in the event can share what they will be doing at the event and encourage others to register before the April 7 deadline or make a donation.

At the event: Media are welcome to take photos and video of COUNTRY employees participating in the ride, and activities at the COUNTRY tent including chair massages and a giveaway basket of merchandise signed by Bo Jackson.


Media contact

Carrie Skogsberg

Public Relations Speciaist Sr., COUNTRY Financial



Rylee Roquemore

Marketing + Communications Director, Bo Bikes Bama


COUNTRY Financial® is a family of affiliated companies (collectively, COUNTRY) located in Bloomington, IL. Learn more about who we are.