by Cody Dees
If you know COUNTRY Financial©, you know how much we love the color green. Green sneakers, green furniture, all green…everything. We love green so much that once a year, during St. Patrick’s Day, we help #DyeTheRiverGreen through our partnership with The Chicago Journeymen Plumbers Local Union 130 UA.
(If you’re unfamiliar with the event do a quick search of #DyeTheRiverGreen...it’s epic.)
Leading up to the big day, we were introduced to Kara Ford. Her daughter Keeli has Muscular Dystrophy. Kara asked us if we could fly a “Light it Up Green” flag on the CityView Shoreliner that dyes the river, in Keeli’s honor. If you’re unfamiliar, Light It Up Green is a campaign that brings awareness to Muscular Dystrophy by illuminating iconic buildings. Take a look.
Color us intrigued! COUNTRY Financial has a robust history of community service and philanthropy, and what pulled our heartstings the most is how Kara described Keeli as a “Muscular Dystrophy Warrior”. Not a victim. Not a patient. A warrior.
It would’ve been easy enough to fly Keeli’s flag, but this little warrior’s story inspired us to do a little more.
Check it out:
Year after year, we are thrilled to share the river dying experience with hundreds of thousands of people. However, we would be lying if we said we weren’t especially excited to welcome Keeli and Kara aboard. After all, their favorite color is green!
COUNTRY Financial® is the marketing name for the COUNTRY Financial family of affiliated companies (collectively, COUNTRY), which include COUNTRY Life Insurance Company®, COUNTRY Mutual Insurance Company®, and their respective subsidiaries, located in Bloomington, Illinois.