Web marketing on tablet

Web Marketing for Your Business

by Hope Linker

Market your products through banner advertising, social media, email marketing, and more. It’s important to be where your customers are. And they are on their mobile devices, tablets, and laptops non-stop. Online marketing is a powerful tool that your business should take full advantage of. Doing so can create sales leads in a very cost-effective way compared to more traditional forms of advertising.   

Ways to utilize web marketing:

Display advertisements

Online banner advertising is a very simple way to catch your consumers attention and attract traffic to your website.

Social media marketing

Facebook, Twitter, LinkedIn and many other social networks are free. However, you can consider spending some money to reach new people. These sites are simple to use, and one of the most effective ways to reach your consumers. Check out this link to learn how Facebook can help drive your business: https://www.facebook.com/business

Email marketing

Directly market a large group of people through this tool, skipping the high costs for production, television and radio time, or printing.

Reviews and referrals

Utilize your social networks and reviews sites like Yelp to encourage your customers to recommend your products and services to their friends and families.

Video marketing

YouTube is one of the largest search engines in the world. Take advantage of this channel to reach your current and future customers through the powerful and engaging tool of video.


With this option, you can host videos, podcasts, news topics, advice, and provide general insight about you and your business. A blog post is a quick, easy read that many enjoy.

Just having a website is not enough these days. In general, the tools above are great for generating traffic to your website. But without them, most people won’t be directly searching for your site. If you’re not already taking advantage of web marketing for your business, you should be. Many of these tools are simple, cost effective, and very successful. 

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Ready to start?

Connect with your local rep or call us at 866-COUNTRY (866-268-6879). Find out more about business coverage.

COUNTRY Financial® is the marketing name for the COUNTRY Financial family of affiliated companies (collectively, COUNTRY), which include COUNTRY Life Insurance Company®, COUNTRY Mutual Insurance Company®, and their respective subsidiaries, located in Bloomington, Illinois.