March 21, 2025
COUNTRY embraced the Irish spirit in full force this past weekend, taking part in Chicago’s 70th annual St. Patrick’s Day celebrations. In partnership with the Chicago Plumber’s Local Union 130 UA, COUNTRY played a key role in dyeing the river its signature shade of green, marched in the lively parade, and gave back to the community with a $5,000 donation to the Misericordia Foundation.
The Misericordia Foundation provides a supportive community for individuals with mild to profound developmental disabilities, helping both them and their families access the care they need. In recognition of this mission, and with our Vision to enrich lives in the communities we serve, COUNTRY presented a $5,000 check during a special event attended by more than 2,000 members of the Irish Fellowship.
This year marked COUNTRY’s ninth partnership with the Plumber’s Union to sponsor Chicago’s St. Patrick’s Day festivities. While supporting community partners has always been a priority, 2025 was the first year COUNTRY contributed with a financial donation. The Union selected the Misericordia Foundation as a beneficiary, emphasizing its deep ties to the Irish community in the city.
Earlier this year, COUNTRY held a brand contest among reps in markets three, four, and five. The top performers in life production earned a once-in-a-lifetime opportunity to ride the COUNTRY boat during the iconic river dyeing. Adding to the excitement, the Notre Dame Bagpipers were aboard to mark the occasion with traditional Irish music.
Following the river dyeing, three COUNTRY-branded trollies rolled through downtown Chicago, spreading festive cheer. To celebrate the company’s 100th anniversary, parade walkers handed out green shamrock sunglasses and commemorative beads to the crowd. The parade, a highlight of the city’s celebrations, was broadcasted live on ABC 7.
From the riverbanks to the parade route, the COUNTRY commitment to community, celebration, and giving made this St. Patrick’s Day one to remember.
COUNTRY Financial® is a family of affiliated companies (collectively, COUNTRY) located in Bloomington, IL. Learn more about who we are.