COUNTRY Financial DigitaLab

Discover more about COUNTRY Financial

COUNTRY Financial Digitalab Technology Logo

What does the DigitaLab offer?

Create new technology

Work with emerging technology: artificial intelligence, cloud computing, efficiency operation and other tools.

Real world experience

Use your classroom experience on real-world projects and put prototypes into production.

Elevate your skills

Enhance your technical skills along with the soft skills necessary to a corporate environment.

Work in cross-functional teams

Learn from people of different class levels, majors and interests all across campus.

Our story

Student working in the Digital Lab

Built for innovation

The DigitaLab was established by COUNTRY Financial Technology to develop and innovate digital projects. Over time, our work has evolved to include many aspects of information technology, from mobile and web application development to cloud computing, as well as data analytics.

COUNTRY Financial digitalab-group

Designing for the future

We want to deliver everything our clients need, whatever form that takes. Today much of what clients want is the ability to do business online. We also want to establish capabilities that position us for how clients will want to interact with us in the future. We want to meet the changing needs and rising expectations of our clients by continuously innovating and building successful partnerships between academia and industry.

Our location

Our lab is located in the Research Park of University of Illinois at Champaign-Urbana, which connects private industry with faculty researchers and students. The park has more than 120 resident companies, including leading corporations and deep-tech startups.

COUNTRY Financial DigitaLab
2111 S. Oak St, Suite 104
Champaign, IL 61820

Our expertise


We are a team of creative professionals utilizing user experience and interface design skills to enhance product development.

Software Development

We aim to keep ahead of the competition by leveraging emerging technologies to improve our business processes and streamline client experiences.

Data Science

More data, better tools, and new applications are creating opportunities in the insurance industry. We utilize advanced analytics to adapt in this emerging world. 

Our projects

Sentiment Analysis Tool 2019

Sentiment Analysis Tool (2019)

This project is a web application that scores text sentiment specific to COUNTRY contexts. Interns organized data into classes, cleaned up the data, then used machine learning techniques to create a predictive model. COUNTRY Financial employees can use this application to predict sentiment of various data files.

SQL Database-Azure Cloud POC (2020)

This proof of concept project evaluated the database-as-a-service features of Azure Cloud and determined the feasibility of moving the SQL database to the cloud. Although the SQL Server performed the same, or a little better, than Azure Cloud during the tests, it comes with a cost of managing software licenses. Whereas, Azure Cloud could save hardware cost and scale easily with high availability over regions.

AI Communication Platforms POC (2021)

This project focuses on building an AI-based framework to handle customer requests, which will reduce Contact Center workload and expedite client experience. 

Meet our team


Site Leader

COUNTRY Financial Intern Taylor



Helen - UI/UX



Sneha - Data



Sumanth - Data



Sanjana - Data



Kripa - Data



COUNTRY Financial Intern Rohan



Aditya - Data



COUNTRY Financial Intern Ethan



Ritul - Dev



COUNTRY Financial Intern Kelli





Ricky - Dev



Josh - Dev



Rohan - Dev



COUNTRY Financial Intern Yesui



Kesav - Dev



Come help us raise our tech game!

Check out the benefits of a DigitaLab internship with COUNTRY Financial.

Intern smiling at computer desk in DigitaLab

An internship created with you in mind

At COUNTRY Financial, our interns get the opportunity to explore a potential career path with a company that invests in their professional development. Check out what it means to be a part of our home office team. 

COUNTRY Financial heart

A little bit about us

We've been helping families plan for their financial future for over 90 years. Find out more about who we are.

Himani Vyas

“Just wanted to say thanks for an amazing 1.5 semesters though! I’m really glad I was able to get such an amazing opportunity to work with such incredible people. If it wasn’t for the Digitalab I wouldn’t feel nowhere near as confident going into my next internship; I learned so much about project development and new languages these past few months. I look forward to coming back after the summer."

-Himani Vyas

UX at the COUNTRY Financial Digitalab