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Life insurance can help protect those you love most.
posted in: Financial Wellness
by Jon Voegele, Agency Vice President and Board Member of Life Happens

Think Beyond Flowers and Chocolates this Valentine’s Day

Valentine’s Day is soon approaching, and many of us will be showering our partners with flowers, chocolates and candlelight dinners to show how much we care. While these displays of affection are great for Valentine’s Day, the buzz can quickly fade. Taking action to protect your loved one’s future is an act of love that will last for years, and can be done with life insurance.

According to the 2019 COUNTRY Financial Security Index, nearly one-third (29%) of married Americans are not very or not at all confident their families would be able to live comfortably if they were to become disabled or die today. Life insurance can help your loved ones continue paying the mortgage on your family home, fund a college education, cover debts, and pay day-to- day expenses if you die. 

Giving the gift of peace of mind

Thinking about death may not sound romantic, and it probably doesn’t have the same appeal as candy and a nice dinner. But planning for the unexpected is one of the ways we can provide comfort to our families. In fact, according to Life Happens, 78% of consumers agree that preparing financially for life’s unknowns is a way to show loved ones you care, and 69% of those with life insurance say they’re less stressed knowing their family is financially protected.

It's not for you; it’s for your loved ones.

So how do you get started? First, talk with your insurance representative about how much life insurance you need or try COUNTRY Financial’s online calculator.  Your insurance representative can also talk with you about which type of life insurance is best for you and your family.

Learn more at

Life insurance policies issued by COUNTRY Life Insurance Company® and COUNTRY Investors Life Assurance Company®, Bloomington, Illinois. 

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