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Do Smartphones Make Us Smarter With Our Money?

COUNTRY Financial Survey: Banking & Investing Online Boosts Awareness, Not Savings

February 18, 2013


BLOOMINGTON- With computers and mobile devices giving us anytime access to our financial information, are Americans seeing any benefit on their bottom line? According to the latest COUNTRY Financial Security Index® survey, just more than half of Americans (53 percent) regularly use online banking or investment applications. Of those that do, however, 70 percent say these tools make them more diligent about tracking their finances.

This awareness isn’t necessarily leading to action, except for those Americans using multiple online banking and investing features.

  • Less than half (46 percent) of regular users say online access has improved their ability to save in the short or long term.
  • Of the 31 percent of Americans who use these tools in multiple ways, 57 percent say these applications help them save.

How Americans Use Online Banking or Investment Applications

Pay bills Check balances Use budgeting tools Manage investments All of these functions






February 18, 2013

“It’s great to see a majority of Americans are more aware of their finances thanks to online banking and investment applications,” says Joe Buhrmann, manager of financial security support at COUNTRY Financial. “Still, people spend more time online planning their vacations than planning for retirement. Online budgeting tools make it especially easy to always see where you stand, which can help turn your awareness into a benefit on the bottom line.”

Who’s better at banking online, Apple or Android users? For that answer and ways to better manage your money online, watch a video interview with Elissa Tuttle, a financial planner at COUNTRY Financial, at


Gen Y, Men and $200K+ Earners Benefit Most

February 18, 2013

Men vs. Women

  • Although women are using finance applications more than men (57 percent vs. 50 percent), they’re less likely to say these tools help them same save (44 percent vs. 49 percent).

Age Gaps

  • Those ages 18 to 29 are the most likely of any age group to use personal finance applications for multiple functions (35 percent) and say they have helped them save (57 percent).
  • Thirty to 39 year olds are the most likely to regularly use finance applications (72 percent). However, just more than half (51 percent) say that access has improved their ability to save.
  • While financial applications have made many 40 to 49 and 50 to 64 year olds more diligent about tracking their finances (72 percent and 75 percent, respectively), few say online access has helped them save (41 percent and 37 percent, respectively).
  • Forty-three percent of those ages 65 and older use online banking tools to pay bills, the highest of any age group.

High Income Earners

  • Those earning $200,000 or above are using and benefitting most from online banking and investing applications. They are most likely to use them (79 percent) and for multiple functions (53 percent). They are more diligent (77 percent) and saving most (71 percent) because of them.

“Just as everyone’s financial goals are unique, so is how they manage their money,” adds Buhrmann. “Whether you use online tools or prefer to balance a checkbook, the key to achieving financial security is to use the tools and knowledge at your disposal to achieve your financial goals.”

For an infographic showing the online banking habits of Apple vs. Android users and a list of the tools you can use to manage your money online, visit

To access about the latest COUNTRY Index data, please visit The next COUNTRY Financial Security Index will be released March 19, 2013.

The COUNTRY Financial Security Index®

Since 2007, the COUNTRY Financial Security Index has measured Americans’ sentiments of their personal financial security. The COUNTRY Index also delves deeper into individual personal finance topics to better inform Americans about the issues impacting their finances. Survey data, videos and analysis are available at and on Twitter at @FinanceSecure.

The COUNTRY Index was created by COUNTRY Financial and is compiled by Rasmussen Reports, LLC, an independent research firm, based on a national telephone and online survey of at least 3,000 Americans.

The margin of sampling error for a survey based on this many interviews is approximately +/- 2 percentage points with a 95 percent level of confidence.

Learn more about our Index surveys and our survey methodology.

About COUNTRY Financial

COUNTRY Financial ( serves about one million households and businesses throughout the United States. It offers a full range of financial products and services from auto, home and life insurance to retirement planning services, investment management and annuities.


Brittney Jennings
Ogilvy Public Relations
(312) 397-6061

Chris Brooks
COUNTRY Financial
(309) 821-4510