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Americans Embrace 2014 with Financial Optimism

COUNTRY Survey: Nearly 1 in 3 expect next year to be better financially than 2013

December 17, 2013


BLOOMINGTON- Americans are approaching 2014 with a positive financial outlook. According to the latest COUNTRY Financial Security Index®, 32 percent think 2014 will be better for them financially than 2013, the most optimistic they’ve been about the year ahead since December 2007 (42 percent). The relatively rosy forecast comes as the overall COUNTRY Index dipped 0.2 points this month, driven by a drop in the ability to save.

Those Americans expecting an improved financial future are banking on increased income expectations (48 percent), decreased debt (14 percent) and improvements in the economy (14 percent) in 2014. For the 25 percent of Americans who feel 2014 will be worse for them financially, most say a worsening economy (41 percent) and increased healthcare expenses (20 percent) will be to blame.

“It’s great to see more Americans are optimistic about their 2014 financial situation. Creating a financial plan – or reviewing your existing one – will help ensure that confidence remains throughout the year,” says Joe Buhrmann, manager of financial security support at COUNTRY Financial. “While there are outside factors affecting financial security you can’t control, focus on those you can control when laying out your short-term and long-term financial goals.”


2013 Index in Review

December 17, 2013

Americans’ financial security sentiments have been little changed over the past year, with the exception of their ability to save. This month, 48 percent were able to set aside money for savings, down four points from June and marking the first reading below 50 percent since December 2011.

December 2013 June 2013 December 2012

COUNTRY Financial Security Index




Have enough money to enjoy a comfortable retirement




Have enough resources to send their children to college




Able to pay off debts as they come due




December 17, 2013

“It’s not surprising to see a drop in savings this time of year with the holiday season in full swing. As for the fairly consistent financial security sentiments overall, this may be a sign that Americans have settled into the new economic reality,” adds Buhrmann. “Moving into 2014, redefine what financial security means for you. That way you can map out a realistic plan for your individual needs.”

For more information and an infographic of the findings, visit

The COUNTRY Financial Security Index®

Since 2007, the COUNTRY Financial Security Index has measured Americans’ sentiments of their personal financial security. The COUNTRY Index also delves deeper into individual personal finance topics to better inform Americans about the issues impacting their finances. Survey data, videos and analysis are available at and on Twitter at @FinanceSecure.

The COUNTRY Index was created by COUNTRY Financial and is compiled by Rasmussen Reports, LLC, an independent research firm, based on a national telephone and online survey of at least 3,000 Americans.

The margin of sampling error for a survey based on this many interviews is approximately +/- 2 percentage points with a 95 percent level of confidence.

Learn more about our Index surveys and our survey methodology.

About COUNTRY Financial

COUNTRY Financial ( serves about one million households and businesses throughout the United States. It offers a full range of financial products and services from auto, home and life insurance to retirement planning services, investment management and annuities.


Brittney Jennings
Ogilvy Public Relations
(312) 397-6061

Christy McFarland
COUNTRY Financial
(309) 821-4510