Why Choose Us

We build relationships, not business.

We're here for the long haul.

For more than 90 years, COUNTRY Financial employees and representatives have been helping individuals and their families achieve financial security.

We give you options

We offer different coverages and discounts that will help you protect what's important to you at a reasonable price.1


  • Engaged couple
  • Occupation discount
  • Multi-policy discount
  • Multi-car discount
  • Advance quote discount
  • Good student discount


  • Additional replacement coverage
  • The Keeper - new car coverage
  • Data breach coverage
  • Lifelock (identity protection)2
  • American Home Shield3

Your representative can help:

Determine your goals and develop a step-by-step strategy to help you accomplish them.

Understand the risk/reward potential of various investments.

Address ways to protect your income.

Ensure your immediate needs are met with proper coverage for what you already have.

Allocate your investments to match your investor profile.

Stay on track as your needs change.

We know our stuff

Backed by a team of experts, your representative will help you balance your need to protect what you have with your desire to build for the future. Our representatives will take time to get to know you so they can successfully meet your needs today.

Our clients put us on top!

They rated us #1 in customer satisfaction for home insurance, according to J.D. Power. Contact us to find out why.

For J.D. Power 2020 award information, visit jdpower.com/awards.

We show up for our clients

We're not about gimmicks and one-size-fits-all solutions—we're committed to your financial success.

We get high marks

We consistently receive high ratings for financial strength, revenue generation, operating performance and client loyalty from independent rating agencies.

A.M. Best company

COUNTRY Life Insurance Company® and COUNTRY Mutual Insurance Company® are consistently rated A+ (Superior)4 by A.M. Best5, an independent industry rating company. Both companies have remained in the highest rating category for almost 80 consecutive years. A.M. Best rates our financial strength and our ability to meet client obligations. For the latest rating information, visit www.ambest.com.

Fortune 1000: COUNTRY Financial® ranked no. 671

COUNTRY Financial® has been continuously ranked on the Fortune 1000 list since 2004.  Fortune magazine maintains the list, which recognizes the 1,000 largest American companies according to revenue.  In 2019, the COUNTRY Financial® family of affiliated companies ranked 671 on the list with $3.6 billion in revenue.

We live green

Since our first recycling initiative in 1976, we've shown our commitment to environmental sustainability.

The COUNTRY Financial Green Team continually explores the large and small changes to help us make a lasting environmental difference. In our offices, the carpet, paper, refurbished furniture and even one of our elevators are made from recycled materials. In 2013, our Home Office composting efforts kept 3,332 pounds of food waste out of landfills. Living and working green is possible on many levels - down to each individual efficient light bulb. We strive every day to live green.

Diversity and inclusion

Cultivating relationships is part of our culture.

Diversity and inclusion increases our capacity to better serve our clients’ unique needs in the communities in which they live, work and play.

Learn about our commitment

We're rooted in your community

The communities we serve are just as important to us as the people that live in them. We are a proud sponsor of non-profit organizations that make up and support individuals and families in our communities.

Ready to start?

Start online, find a local rep, or call us at 866-268-6879 and we'll help you find solutions that work for you.

COUNTRY Financial® is the marketing name for the COUNTRY Financial family of affiliated companies (collectively, COUNTRY), which include COUNTRY Life Insurance Company®, COUNTRY Mutual Insurance Company®, and their respective subsidiaries, located in Bloomington, Illinois.

1 Availability and amount of coverages and discounts vary by state.

2 LifeLock and American Home Shield are purchased through CC Services, Inc. from a third party vendor not affiliated with COUNTRY Financial.

3 Not available in all states

Second best of 13 ratings. For the latest rating, visit www.ambest.com.

Best's rating report 2019