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COVID-19 Response

COUNTRY Financial® to Donate $3 Million to First Responders, Healthcare Workers through Operation Helping Heroes Program

Program to Provide Funding for Essential Equipment, Supplies and Support

April 23, 2020

BLOOMINGTON, Ill. – As the COVID-19 pandemic continues to spread across the U.S. and add pressure to the nation’s hospitals, healthcare workers and first responders, COUNTRY Financial® is stepping in to provide funds for much-needed equipment and supplies.  Through its Operation Helping Heroes program, the company will donate $3 million to first responders, medical workers and military service members in the communities it does business in.

“Healthcare workers and first responders are on the frontlines of the COVID-19 pandemic, risking their lives every day to take care of those in our communities.  We believe it’s our responsibility to take care of them,” said Tim Harris, executive vice president for COUNTRY Financial.  

COUNTRY Financial announced earlier this year that it would donate $1 million through its Operation Helping Heroes program to first responders and military service members.  However, in response to the COVID-19 pandemic, the company will now triple its investment in the program. The $3 million donation will be allocated to the company’s more than 2,000 representatives and agents who will each be able to provide funds to support their local first responders. 

“Each community we serve relies on first responders and medical professionals to assist in what may be their most uncertain life event, and we want to help make sure they have the resources and training needed to improve outcomes,” Harris said. 

Operation Helping Heroes was created in 2015 to support non-profit organizations that support active duty service members, veterans and their families.  In 2019, COUNTRY Financial expanded the program and donated $700,000 to approximately 500 first responder and military organizations.  Some of the funds were used to purchase lifesaving automated external defibrillators (AEDs), bulletproof vests, and training equipment and programs.  

Media Contact
Chris Stroisch

About COUNTRY Financial

COUNTRY Financial is a marketing name for COUNTRY Life Insurance Company®, COUNTRY Mutual Insurance Company® and their respective subsidiaries, located in Bloomington, IL. COUNTRY Financial serves about one million households and businesses throughout the United States and offers a wide range of insurance and financial products and services.