Training and Development

Our training program follows a “learn by doing” approach through comprehensive, client focused learning experiences that support COUNTRY® Financial's mission of providing Financial Security for all clients, no matter where they are starting from. These programs will build your confidence in meeting with clients and understanding the solutions we offer. You will have the knowledge, ability and confidence to successfully build your book of business.
Web-based courses
Web-based courses are foundational and will teach you the detail of COUNTRY’s products and services. The courses are interactive and provide real scenarios that will teach you how to identify client needs and provide solutions to fit those needs.

Agency Manager Bill Wills of Bloomington, IL, explains how important it is to him to mentor his financial representatives for their continued success at COUNTRY Financial.
Classroom training
New COUNTRY Financial representatives travel to our corporate headquarters in Bloomington, IL for an 11-day program. During this time you will practice conducting interviews in a simulated environment using our unique and proven COUNTRY® sales process.
Coaching
You will receive field support from your Agency Manager and Marketing Business Consultant. Your Agency Manager will meet with you regularly to answer questions, discuss sales techniques and oversee your production. Your Marketing Business Consultant will help you design a personal marketing plan and establish sales practices that will increase your long-term success.
Career development
After your first three to five years, you will have completed the training phase and be prepared to become an independent contractor with COUNTRY. The renewal commissions you developed throughout training will be large enough to replace your salary and support your business. Although your initial training phase has completed, you can continue to count on training, marketing support and unparalleled customer service from COUNTRY Financial to help you achieve your goals.
Continuing education
COUNTRY supports furthering your education as it will allow you to develop credibility with your clients and assist them more effectively. Many COUNTRY Financial representatives continue their learning by acquiring various certifications including:
- Certified Financial Planner (CFP)
- Chartered Financial Consultant (ChFC)
- Chartered Life Underwriter (CLU)
We reimburse our COUNTRY Financial representatives for corporate-approved industry designation courses (exam fees & books) upon successful completion. COUNTRY Financial representatives also receive a one-time $2,000 completion bonus for achieving select designations.
Licensing
COUNTRY Financial representatives must have the proper licensing to legally sell insurance and financial products. As a representative with COUNTRY Financial, you will be required to obtain several licenses right away:
- Series 6 and 63 securities licenses
- Property & casualty license
- Life & health license
If you are hired and already have your Series 6 and 63 securities licenses, you will be rewarded with a $1,500 bonus.
Still interested?
If you enjoy helping people and being rewarded for your hard work, consider a career change with COUNTRY Financial!
This information is for general use only and shall not be construed or relied upon as an offer of employment, express or implied, under any circumstances. All terms of employment are "at will" and are controlled by the official policies of the organization and by applicable laws and regulations.
Read about diversity and inclusion at COUNTRY Financial.
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Questions about the career or how to proceed?
Contact Us...
Email: Agency Recruiting (Note: Include resume if available)
Call: (877) 879-2490 (Note: Available by phone M-F, 8:00 a.m. - 4:30 p.m. CST)







